Privacy policy

Corporate Policy Framework

 Our Guiding Star: "Beautiful Science, Beautiful Ethics, Beautiful You"

Welcome to the Amaze-Touch family. This document outlines the core principles and commitments that guide every aspect of our work. We believe true beauty stems from the harmony of scientific innovation, ethical responsibility, and respect for people and planet.


  

1. Our Core Pillars

Science First: Every product must be backed by robust scientific research, dermatologically tested where applicable, and proven to be safe and effective.
 Ethical Heart: We source with conscience, treat everyone with fairness, and are transparent in our actions.
 ESG Soul: We are committed to positive Environmental, Social, and Governance practices, ensuring our growth sustains our community and planet.

2. Product Integrity & Safety

• Scientific Validation: All formulations are developed or reviewed by qualified chemists and dermatologists. We prioritize evidence-based ingredients.
• Regulatory Compliance: We strictly adhere to all Egyptian regulations (Egyptian Drug Authority for relevant categories) and international safety standards (e.g., ISO, COSMOS).
• Transparent Labeling: Ingredients are clearly listed using INCI nomenclature. We avoid misleading claims like "miracle cure" and focus on proven benefits.
• Quality Control: Rigorous testing at multiple production stages ensures batch-to-batch consistency and safety.

3. Ethical & Responsible Sourcing

• Ingredient Charter: We prioritize:
o Natural & Organic: Where possible, using certified organic ingredients from sustainable farms.
o Cruelty-Free: Absolute ban on animal testing for ingredients or finished products. We are Leaping Bunny/CFK certified.
o Fair Partnerships: We seek long-term partnerships with suppliers who provide safe working conditions, fair wages, and respect workers' rights, especially for community-sourced ingredients (e.g., Siwa dates, Fayoum olives).
o No-Go List: We exclude ingredients linked to significant environmental damage, unethical labor, or health controversies (e.g., parabens, microplastics, mercury).

 

4. Environmental Stewardship (Our Green Promise)

• Sustainable Packaging: We aim for:
o Reduction: Minimizing material use.
o Recycled Materials: Using post-consumer recycled (PCR) plastic, glass, and FSC-certified paper.
o Recyclability: Designing packaging that is easily separable and recyclable in Egyptian waste streams.
o Refill Systems: Developing refill pouches for best-selling products to reduce waste.
• Carbon Footprint: We monitor our energy use, optimize logistics, and source locally where feasible to reduce emissions. Our goal is to achieve carbon neutrality for our operations.
• Water Stewardship: Recognizing Egypt's water context, we optimize water use in production and develop products that are water-efficient for consumers.
• Zero Waste to Landfill Goal: We implement comprehensive recycling and composting programs at our facilities.

5. Social Responsibility & Community (Our Egyptian Commitment)

• Inclusive Workplace: We provide a safe, respectful, and empowering work environment free from discrimination. We offer fair wages, training, and growth opportunities.
• Diversity & Inclusion: Our products cater to all Egyptian skin tones and types. Our marketing reflects the beautiful diversity of Egypt.
• Community Empowerment: We invest in local communities through:
o Skills Development: Training programs, especially for women, in sourcing communities.
o Supporting Local Science: Partnering with Egyptian universities and research institutes.
o Social Initiatives: Donating a percentage of profits to causes supporting women's health and environmental conservation in Egypt.
• Consumer Education: We provide honest information about skin health, ingredient benefits, and responsible consumption.

6. Governance & Transparency

• Ethical Conduct: All employees must act with integrity, avoid conflicts of interest, and comply with anti-bribery/corruption laws.
• Responsible Marketing: We market truthfully, without digitally altering images in a way that creates unrealistic beauty standards. We feature real customers alongside professionals.
• Stakeholder Dialogue: We openly engage with customers, suppliers, and NGOs, and welcome feedback via our dedicated email: support@amaze-touch.eg.
• Continuous Improvement: We annually review our ESG goals, measure our impact, and publish a summary in a publicly available Annual Responsibility Report.

 

Our Promise to You

When you choose an Amaze-Touch product, you are not just caring for your skin. You are supporting a company dedicated to ethical science, environmental care, and social progress in Egypt. We are on a continuous journey, and we invite you to join us.

This policy is owned by every member of the Amaze-Touch team. It is reviewed annually by the Board of Directors and the Ethics & Sustainability Committee.

Last Updated: March 2026
Contact for Questions or Concerns: ethics@amaze-touch.eg

Amaze-Touch: Ethical Science for Your Skin.